Archive
117 posts, 7 years.
2021
2015
2013
2012
2011
- How did they know to search for that brand?
- Where's the "LUMA slide" for branding?
- Go Neal!
- Just because you can, doesn’t mean you should
- More on GDN Reserve
- Google launches Display Network Reserve
- Dogs eating the dog food
- Consolidation curve?
- Adnetik adds nets
- A fishing fleet without nets
- One Platform to Rule Them All...
- Happy Birthday, SafeScreen!
- Yet more on CTR's failure
- Love that Ad Exchanger
- An Inconvenient Truth
- Privacy, Data Ownership and the Digital Media Value Chain
2010
- “Focus on branding helps display...close the gap”
- Holy Grail Found!
- A Housewarming for Procurement
- Get The Drift
- Old habits die hard
- Digital Homecoming in Tech Review
- The Internet is not Magic
- Creativity *and* scale is the objective
- DVRs will cut TV advertising in half over the next 5 years
- See what all the fuss is about!
- Announcing MFP On Demand!
- The Trillion-Dollar O2O Opportunity
- Data property rights moving to front burner?
- Data Ownership is the Krux
- Great work from MarketShare Partners
- Weaver chimes in
- Privacy Flaring. Next up: Data Ownership.
- Simplifying the Narrative
- Crack isn't just a waste of time. It's bad for you too
- Google flattens
- Creative matters.
- A "future" cure for online ad pricing volatility
- Of Taxes & Chaos...
- What Online Advertising Should Learn From TV's Upfront Market
- There is an “I” in ROI
- ...and "Go" they did!
- Privacy Issue Reheating?
- An exciting step forward in measurement
- It's Time For The Futures Exchange
- More great stuff from Michael Zimbalist
- The (Ad) World is Flat
- What is a DSP?
- What is the definition of “Online Display”?
- Microsoft gets it
- Rethinking Retargeting
- Online Video: Our Opportunity is VAST
2009
- Why is DoubleVerify burying its big news with a December 23rd press release?
- Is BT Just a Sales Tool? (Redux)
- For Brand.net, Quality is more than an Undertone.
- CBS' Decision
- Is BT Just a Sales Tool?
- IAB’s Rothenberg down under
- Echoes of Exchange 3.0
- Brand.net's breakthrough
- 2010 - the year of CPG?
- The Click isn't just resting (redux)
- Great minds think alike
- In Search of Exchange 3.0
- The click isn't just resting...
- A very smart publisher (redux)
- Mike Linton on shiny objects
- Are you actually buying what you think you’re buying?
- A very smart publisher
- An interesting time for Display
- Your brand depends on page-level media quality
- "Offline Metrics" Work Online Too
- The Bottom Line is Online Ads Work for Branding and Sales
- Misconceptions about Yield Management and Channel Conflict
- Thoughts on the latest OPA report
- Purgatory for Ad Exchanges
- Microsoft continues its push into online branding
- The truth about ad nets?
- DVRs are coming
- Branding needs the web...and the web needs branding
- Northwestern's Eric Anderson on Brand Loyalty
- Not all ad networks lie
- ClickZ: CPG Companies Crank Up Display Ad Spend
- OPA branding research
- P&G’s “Passion for Digital”
- The Ad Network for Demand Creation
- P&G focuses on the long term
- People Eating Advertising?
- Marketers To AdAge: Expect Brand Marketing Rebound
- Thoughts re: Today's WSJ article on Yahoo!'s APT
- David Moore, Chairman of WPP's 24/7 (Now B3), Says Content Quality Doesn't Matter
- Cutting Spending Hurts Brands Long Term
- How Big is Your Ad Network?
- Tropicana
- Notes From This Morning's IAB Webinar
- Go Humans Go!
- Inspiration from Detroit
- Interesting MediaPost Blog - "Team Publishing: Stop Whining"
- Forrester Report: Ad Networks for Brand Advertisers
- Digital Marketing: Is it Time to Forget Measurement?
- A Brief Analysis of the Ad Supply/Demand Imbalance
- The Importance of Brand Advertising
- Ad Standards Didn’t Kill the Online Ad Business
- Lessons in Online Branding: Working the Full Funnel; Balancing Online Measurement With Offline Sales