Interesting post from Cory Treffiletti on Mediapost this AM. He’s predicting that 2010 will be a big year for CPG spending online, driven by better measurement capabilities to prove the offline sales impact of online spend.
Brand.net is a clear leader in this area, delivering strong, proven ROI results on web-wide campaigns for some of the biggest CPG brands on the planet. These were not niche studies. The average campaign size measured was >$250K, running across dozens of sites. So Brand.net offers the viable, scalable solution Cory envisions to tie online ad exposure to offline sales. We offer it today and have proven that it works.
Now if you’ll excuse me, I need to go call Cory to collect that budget he promised. It’s shaping up to be a great 2010!