Measurement

• How did they know to search for that brand? July 14, 2011
• Where's the "LUMA slide" for branding? June 22, 2011
• Just because you can, doesn’t mean you should June 8, 2011
• A fishing fleet without nets March 8, 2011
• Yet more on CTR's failure February 9, 2011
• Old habits die hard October 30, 2010
• DVRs will cut TV advertising in half over the next 5 years October 5, 2010
• The Trillion-Dollar O2O Opportunity September 9, 2010
• Great work from MarketShare Partners August 16, 2010
• Simplifying the Narrative July 29, 2010
• Crack isn't just a waste of time. It's bad for you too June 25, 2010
• An exciting step forward in measurement March 8, 2010
• Microsoft gets it January 26, 2010
• Rethinking Retargeting January 18, 2010
• IAB’s Rothenberg down under December 6, 2009
• 2010 - the year of CPG? November 18, 2009
• The click isn't just resting... October 9, 2009
• "Offline Metrics" Work Online Too August 28, 2009
• The Bottom Line is Online Ads Work for Branding and Sales August 26, 2009
• Thoughts on the latest OPA report August 17, 2009
• Microsoft continues its push into online branding August 12, 2009
• Branding needs the web...and the web needs branding July 2, 2009
• OPA branding research June 24, 2009
• P&G’s “Passion for Digital” June 9, 2009
• Thoughts re: Today's WSJ article on Yahoo!'s APT April 22, 2009
• How Big is Your Ad Network? April 6, 2009
• Digital Marketing: Is it Time to Forget Measurement? February 23, 2009
• The Importance of Brand Advertising February 9, 2009
• Lessons in Online Branding: Working the Full Funnel; Balancing Online Measurement With Offline Sales January 15, 2009