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Display Advertising
- Floors are not Fraud
- Programmatic Reserve: Let’s Solve The Right Problem
- Google: “Programmatic” is all about the buy-side
- Great Creative from Merrill
- How do we make Programmatic Reserve really “happen”?
- Can we please retire “Premium”?
- Programmatic Branding
- Joining AppNexus!
- More company in the "Future"
- Where's the "LUMA slide" for branding?
- Go Neal!
- Just because you can, doesn’t mean you should
- More on GDN Reserve
- Google launches Display Network Reserve
- Dogs eating the dog food
- Consolidation curve?
- Adnetik adds nets
- A fishing fleet without nets
- One Platform to Rule Them All...
- Happy Birthday, SafeScreen!
- Yet more on CTR's failure
- Love that Ad Exchanger
- An Inconvenient Truth
- Privacy, Data Ownership and the Digital Media Value Chain
- “Focus on branding helps display...close the gap”
- A Housewarming for Procurement
- Old habits die hard
- The Internet is not Magic
- Creativity *and* scale is the objective
- See what all the fuss is about!
- Announcing MFP On Demand!
- The Trillion-Dollar O2O Opportunity
- Data property rights moving to front burner?
- Data Ownership is the Krux
- Great work from MarketShare Partners
- Weaver chimes in
- Privacy Flaring. Next up: Data Ownership.
- Simplifying the Narrative
- Google flattens
- A "future" cure for online ad pricing volatility
- Of Taxes & Chaos...
- What Online Advertising Should Learn From TV's Upfront Market
- Privacy Issue Reheating?
- It's Time For The Futures Exchange
- More great stuff from Michael Zimbalist
- The (Ad) World is Flat
- What is the definition of “Online Display”?
- Microsoft gets it
- Rethinking Retargeting
- Online Video: Our Opportunity is VAST
- Why is DoubleVerify burying its big news with a December 23rd press release?
- Is BT Just a Sales Tool? (Redux)
- CBS' Decision
- IAB’s Rothenberg down under
- Echoes of Exchange 3.0
- Brand.net's breakthrough
- Great minds think alike
- In Search of Exchange 3.0
- A very smart publisher (redux)
- Are you actually buying what you think you’re buying?
- A very smart publisher
- An interesting time for Display
- Your brand depends on page-level media quality
- "Offline Metrics" Work Online Too
- Thoughts on the latest OPA report
- Purgatory for Ad Exchanges
- Microsoft continues its push into online branding
- Branding needs the web...and the web needs branding
- Northwestern's Eric Anderson on Brand Loyalty
- ClickZ: CPG Companies Crank Up Display Ad Spend
- OPA branding research
- P&G’s “Passion for Digital”
- People Eating Advertising?
- Thoughts re: Today's WSJ article on Yahoo!'s APT