Love that Ad Exchanger

Great article by John Ebbert himself on Ad Exchanger today.

John draws very insightful parallels between the data ownership issues that are an important factor in the current trade dispute between American Airlines and several online travel agencies and a similar data ownership conflict brewing in the online ad space.

I should have referenced this example in my recent post on the latter topic.  It’s a great example.  I was aware of the American story, but didn’t make the connection.

Nice job, John!

About Andy Atherton
I am currently an SVP at AppNexus. I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands. Prior to Brand.net, I was Vice President of Pricing and Yield Management for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth $2B annually. Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years. Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers. More on LinkedIn...

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