Privacy Flaring. Next up: Data Ownership.

I’m sure by now most readers of this page have already read WSJ’s comprehensive coverage of the ever-increasing privacy concerns with behavioral tracking and targeting earlier this week.  Just in case, for those that haven’t, the series is interesting and worth the read.   Seems like I was right about those embers still being hot.

I predict it won’t be long before data ownership issues flare as well.  A central issue in the privacy discussion is of course a internet user’s ownership rights in data about her usage, so data ownership issues intersect with privacy issues.  However, data ownership issues also have much broader ecosystem implications.  I introduced this topic on an AdExchanger thread a couple months back and will certainly elaborate as this distinct set of issues moves to the foreground.  Watch for fireworks if not outright conflagration here as well over the next couple years.

With all these challenges for behavioral targeting, it’s a good thing there’s another approach that drives fantastic results where it matters:  offline sales.

About Andy Atherton
I am currently an SVP at AppNexus. I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands. Prior to Brand.net, I was Vice President of Pricing and Yield Management for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth $2B annually. Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years. Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers. More on LinkedIn...

4 Responses to Privacy Flaring. Next up: Data Ownership.

  1. Andy,

    A very timely post!

    Please consider joining us at Data Ownership in the Cloud, a LinkedIn networking group open to all, at http://tinyurl.com/datacloud

    And check out the “Top 12 Discussions – Data Ownership in the Cloud” at http://pardalis.squarespace.com/blog/2010/4/28/top-12-discussions-data-ownership-in-the-cloud.html

    Cheers!

    Steve Holcombe, Manager
    Data Ownership in the Cloud

  2. Pingback: Data Ownership is the Krux « Brand.net

  3. Pingback: Privacy, Data Ownership and the Digital Media Value Chain « Brand.net

  4. Pingback: Privacy, Data Ownership and the Digital Media Value Chain « Andy's Blog

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