Your brand depends on page-level media quality

For anyone who may not have checked imedia today,  I wanted to steer you towards my featured editorial piece on page-level quality.  Online media quality is obviously a critical issue for brands, and one that Brand.net has focused on since day one.

Brand.net doesn’t just buy from a carefully screened and curated set of top comScore sites.  That’s just where we start. Brand.net doesn’t just report on the pages where your ad was placed adjacent to brand-damaging objectionable content. We keep it from happening in the first place.  Our industry-leading SafeScreen™ platform is the gold standard for active, page-level quality management and is included free of charge with every Brand.net buy.

Starting with the best sites and applying active page-level filtering technology to each impression.  That’s a real quality solution.

About Andy Atherton
I am currently an SVP at AppNexus. I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands. Prior to Brand.net, I was Vice President of Pricing and Yield Management for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth $2B annually. Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years. Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers. More on LinkedIn...

One Response to Your brand depends on page-level media quality

  1. Pingback: Brand.net > Blog Archive » Are you actually buying what you think you’re buying? » Quality, Value, & Scale. Guaranteed.

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