Industry News

Floors are not Fraud November 11, 2015
Don't be cute May 16, 2013
If This Process Is So Broken, Why Hasn’t Anyone Fixed It? March 18, 2013
Programmatic Reserve: Let’s Solve The Right Problem February 19, 2013
Google: “Programmatic” is all about the buy-side February 8, 2013
Great Creative from Merrill January 8, 2013
How do we make Programmatic Reserve really “happen”? January 7, 2013
Can we please retire “Premium”? November 9, 2012
Programmatic Branding July 11, 2012
Joining AppNexus! April 3, 2012
More company in the "Future" March 1, 2012
How did they know to search for that brand? July 14, 2011
Where's the "LUMA slide" for branding? June 22, 2011
Go Neal! June 10, 2011
Just because you can, doesn’t mean you should June 8, 2011
More on GDN Reserve April 20, 2011
Google launches Display Network Reserve April 15, 2011
Dogs eating the dog food April 14, 2011
Consolidation curve? April 12, 2011
Adnetik adds nets March 24, 2011
A fishing fleet without nets March 8, 2011
One Platform to Rule Them All... March 1, 2011
Happy Birthday, SafeScreen! February 15, 2011
Love that Ad Exchanger January 7, 2011
An Inconvenient Truth January 6, 2011
Privacy, Data Ownership and the Digital Media Value Chain January 3, 2011
“Focus on branding helps display...close the gap” December 9, 2010
Holy Grail Found! November 23, 2010
A Housewarming for Procurement November 12, 2010
Old habits die hard October 30, 2010
Digital Homecoming in Tech Review October 21, 2010
The Internet is not Magic October 20, 2010
Creativity *and* scale is the objective October 10, 2010
DVRs will cut TV advertising in half over the next 5 years October 5, 2010
See what all the fuss is about! September 20, 2010
Announcing MFP On Demand! September 16, 2010
Data property rights moving to front burner? August 29, 2010
Data Ownership is the Krux August 16, 2010
Great work from MarketShare Partners August 16, 2010
Weaver chimes in August 5, 2010
Privacy Flaring. Next up: Data Ownership. August 3, 2010
Crack isn't just a waste of time. It's bad for you too June 25, 2010
Google flattens June 22, 2010
Creative matters. June 9, 2010
Of Taxes & Chaos... April 23, 2010
Privacy Issue Reheating? March 22, 2010
It's Time For The Futures Exchange February 22, 2010
More great stuff from Michael Zimbalist February 22, 2010
The (Ad) World is Flat February 15, 2010
What is a DSP? February 12, 2010
What is the definition of “Online Display”? February 3, 2010
Rethinking Retargeting January 18, 2010
Why is DoubleVerify burying its big news with a December 23rd press release? December 29, 2009
For Brand.net, Quality is more than an Undertone. December 15, 2009
CBS' Decision December 14, 2009
IAB’s Rothenberg down under December 6, 2009
Echoes of Exchange 3.0 November 24, 2009
Great minds think alike October 29, 2009
A very smart publisher (redux) October 8, 2009
Mike Linton on shiny objects October 7, 2009
Are you actually buying what you think you’re buying? September 29, 2009
A very smart publisher September 23, 2009
An interesting time for Display September 21, 2009
Your brand depends on page-level media quality September 10, 2009
"Offline Metrics" Work Online Too August 28, 2009
The Bottom Line is Online Ads Work for Branding and Sales August 26, 2009
The truth about ad nets? August 11, 2009
DVRs are coming July 14, 2009
Not all ad networks lie June 26, 2009
ClickZ: CPG Companies Crank Up Display Ad Spend June 25, 2009
OPA branding research June 24, 2009
Thoughts re: Today's WSJ article on Yahoo!'s APT April 22, 2009
David Moore, Chairman of WPP's 24/7 (Now B3), Says Content Quality Doesn't Matter April 15, 2009
Cutting Spending Hurts Brands Long Term April 6, 2009
Notes From This Morning's IAB Webinar March 30, 2009
Interesting MediaPost Blog - "Team Publishing: Stop Whining" March 6, 2009
Forrester Report: Ad Networks for Brand Advertisers March 4, 2009
Digital Marketing: Is it Time to Forget Measurement? February 23, 2009
The Importance of Brand Advertising February 9, 2009
Ad Standards Didn’t Kill the Online Ad Business February 5, 2009