I just saw this camp
aign on Y! Finance and it caught my eye, half as a consumer and half as an ad guy. Clicks through to microsite here.
As I have mentioned before, the creative really matters and this is a great example of what’s possible when creative is designed around an online, 2-way experience. Fantastic way to ingrain the brand impact and the social sharing feature at the end of the process is a great earned media idea (although I personally am too vain to broadcast my 80-year old face). Great campaign, and I bet they will see great response.
Banners don’t work? BS.
Andy's Blog 