Great minds think alike

Nice short piece this AM from Peter Kafka of allthingsd re: Microsoft’s plans to enter the Exchange 2.0 landscape with a re-tooled AdECN.  Very much in line with my post earlier this week in Ad Age.  As I wrote, the next 12-36 months will be interesting indeed…

About Andy Atherton
I am currently an SVP at AppNexus. I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands. Prior to Brand.net, I was Vice President of Pricing and Yield Management for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth $2B annually. Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years. Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers. More on LinkedIn...

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