Writing on advertising technology, programmatic markets, product, and — lately — space. 117 posts since 2009.
After almost two decades in ad tech it’s time to hang up my spurs. It might seem an odd time for that given the eyepopping (inexplicable?) valuations given to ad tech companies recently, but it’s undoubtedly the right time for me to move on to…
Hi all. I have been thinking about cracking my knuckles and getting back to the literary salt mine for a while now and I saw an article yesterday that just I couldn’t resist. Right off the bat, the headline “ Are Artificial Price Floors The…
As any new dad will tell you, that first year is a tough one. Lots of changes, lots of compromises, not a lot of payback and even less sleep. But then the walking starts, you get those first few words, a little personality and things…
Wholeheartedly agree with Jonathan Mendez in yesterday's Digiday . Kirk McDonald's WSJ op-ed reminded me of my abortive attempt to land a finance job in my early 20s. Someone told me I should read the Wall Street Journal and pick up the lingo. I read…
For those of you who found Part 1 in my AdExchanger series on Programmatic Reserve interesting, here's Part 2 . Enjoy!
Just a quick post today, to steer readers of this page to AdExchanger for some thoughts on programmatic reserve . Enjoy!
Did anyone else think yesterday’s virtual “hang out” with Google’s Scott Spencer was fascinating? First of all, where was he? Was that a jungle or a conference room? More importantly though (much more importantly), did anyone else find Google’s definition of programmatic a little lopsided?…
I just saw this camp aign on Y! Finance and it caught my eye, half as a consumer and half as an ad guy. Clicks through to microsite here . As I have mentioned before, the creative really matters and this is a great example…
Interesting article last week on Programmatic Reserve by Jay Sears in Ad Age (call it “‘guaranteed” if you want – just don’t call it “ premium ”). Jay’s a smart guy and right on the money with respect to the potential for a broader definition…
I spent some time on Wednesday talking with John Ramey over a couple of the delicious finger sandwiches we were serving after our latest AppNexus Summit . During that conversation, he and I agreed that we hated the term “Programmatic Premium” to describe the process…