Echoes of Exchange 3.0

Just a quick note pointing to a short, but interesting post today that echoes my recent article in Ad Age.  Clearly Pete Kim and whoever he was talking to understand that it’s not all about DR.  Kudos to them.

Again, today’s re-energized battle for display is just warming up.  The long-term winner will be the one that provides brand-focused capabilities on top of the evolving supply platforms to help brand budgets follow audiences online.

About Andy Atherton
I am currently SVP, Data & Yield at Healthline. Complete background on LinkedIn...

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