“Focus on branding helps display…close the gap”

Just a quick post to call attention to today’s article in eMarketer.

Display will grow significantly faster than Search over the next several years, with Display well on pace to be the largest online ad segment by the end of the decade.  Maybe there’s a reason Google’s so focused on display these days.

Of particular interest is the source of the strong growth:  brand budgets moving online.  Certainly not a surprise to us and (as they say in poker) there’s plenty more behind.

This is going to be a big pot.  I love it when a plan comes together.

About Andy Atherton
I am currently SVP, Data & Yield at Healthline. Complete background on LinkedIn...

4 Responses to “Focus on branding helps display…close the gap”

  1. Andy,

    I agree that display will have a huge upswing in 2011, but i believe it will be partially from the mid-market which has to-date been pretty much excluded from display because of the lack of good self-service tools. I see brand-display and performance-display both getting attention this year.

    Niel

  2. Pingback: Google launches Display Network Reserve « Brand.net

  3. Pingback: Go Neal! « Brand.net

  4. Pingback: Go Neal! « Andy's Blog

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