I was happy to see Brand.net was recommended in a recent recent research report from Forrester Research entitled “Ad Networks for Brand Advertisers”. Forrester’s research suggests that as brand marketers focus on doing more with less, Brand-focused ad networks are a good solution driving increased efficiency and decreased cost without sacrificing quality or control. The note is fairly brief, but includes some valuable advice for online brand marketers evaluating networks. In particular, Forrester recommends careful vetting of potential network partners. In a crowded ad network market it’s important to separate the networks that can deliver against complex brand requirements from those with more DR-focused capabilities. Good advice.
The summary of the report is available here.