Pricing

• Floors are not Fraud November 11, 2015
• A "future" cure for online ad pricing volatility May 24, 2010
• Misconceptions about Yield Management and Channel Conflict August 25, 2009
• Branding needs the web...and the web needs branding July 2, 2009
• Interesting MediaPost Blog - "Team Publishing: Stop Whining" March 6, 2009
• A Brief Analysis of the Ad Supply/Demand Imbalance February 17, 2009
• The Importance of Brand Advertising February 9, 2009