Announcing MFP On Demand!

We’re very excited today to announce the launch MFP on DemandTM, the demand-side interface to our Media Futures PlatformTM, in partnership with Digitas.  Read the coverage in Ad Age here.

Scalable forward buying is a critical gap in the digital media ecosystem and Brand.net has been focused on this huge, unaddressed opportunity since inception.  MFP On Demand represents a big step forward towards the long-term goal of a futures market for digital media.

We’re truly thrilled that Digitas shares our vision!

About Andy Atherton
I am currently SVP, Data & Yield at Healthline. Complete background on LinkedIn...

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