We’re very excited today to announce the launch MFP on DemandTM, the demand-side interface to our Media Futures PlatformTM, in partnership with Digitas. Read the coverage in Ad Age here.
Scalable forward buying is a critical gap in the digital media ecosystem and Brand.net has been focused on this huge, unaddressed opportunity since inception. MFP On Demand represents a big step forward towards the long-term goal of a futures market for digital media.
We’re truly thrilled that Digitas shares our vision!
Andy's Blog 