About Andy Atherton

I am currently an SVP at AppNexus.  I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands.  Prior to Brand.net, I was Vice President of Pricing & Yield Management (PYM) for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth >$2B annually.  Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years.   Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers.  More on LinkedIn…