A great blog post from Yahoo! Monday with another example of great brand work ringing the cash register.
This Quaker campaign certainly created a personal impact for me and the data from Y! proves I have *lots* of company in that regard. Remember when this ran – March of 2009, the very blackest bottom of the financial meltdown. The message was positive, energizing and timely. A great combination that clearly activated customers. According to Nielsen, the campaign generated $1.2M incremental sales. Estimating that the 2 half-day Y! FP executions described cost ~$300K each that would yield ~100% ROI. Not too shabby.
Yet more proof that well-executed brand campaigns efficiently drive sales where it matters: offline.