Go Humans Go!

I LOVE this campaign.  Exactly what folks need to hear right now.  How can you not feel good seeing that beatific Quaker?  He wants you to tune out the panic, eat a good, healthy breakfast and go be part of the solution.  He knows you can do it and he’s got your back.  Great concept, great creative.  What’s the CPA on all that outdoor they bought?   I don’t know, but I have had Quaker Oatmeal 3 times in the last 5 days  – and I don’t even eat breakfast.  I like mine with raisins and brown sugar.

About Andy Atherton
I am currently an SVP at AppNexus. I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands. Prior to Brand.net, I was Vice President of Pricing and Yield Management for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth $2B annually. Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years. Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers. More on LinkedIn...

One Response to Go Humans Go!

  1. Pingback: …and “Go” they did! « Brand.net

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