I LOVE this campaign. Exactly what folks need to hear right now. How can you not feel good seeing that beatific Quaker? He wants you to tune out the panic, eat a good, healthy breakfast and go be part of the solution. He knows you can do it and he’s got your back. Great concept, great creative. What’s the CPA on all that outdoor they bought? I don’t know, but I have had Quaker Oatmeal 3 times in the last 5 days – and I don’t even eat breakfast. I like mine with raisins and brown sugar.