For those of you that missed our joint presentation with Del Monte at Ad Tech San Francisco yesterday AM, here are the slides Doug Chavez and I presented.
The top line is that $200K of Brand.net-managed media drove $1.5M of incremental offline sales for Del Monte’s Kibbles’n’Bits brand. That’s an additional 2.2 million pounds of dog food sold due to this campaign alone. That much dog food would fill a bumper-to-bumper caravan of semi-trailers stretching from the Empire State Building to the Bryant Park Hotel – more than a half mile.
Tangible evidence indeed that Brand.net’s Media Futures Platform delivers tremendous results for many of the world’s largest marketers.
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