Dogs eating the dog food

For those of you that missed our joint presentation with Del Monte at Ad Tech San Francisco yesterday AM, here are the slides Doug Chavez and I presented.

The top line is that $200K of Brand.net-managed media drove $1.5M of incremental offline sales for Del Monte’s Kibbles’n’Bits brand.   That’s an additional 2.2 million pounds of dog food sold due to this campaign alone.  That much dog food would fill a bumper-to-bumper caravan of semi-trailers stretching from the Empire State Building to the Bryant Park Hotel – more than a half mile.

Tangible evidence indeed that Brand.net’s Media Futures Platform delivers tremendous results for many of the world’s largest marketers.

About Andy Atherton
I am currently an SVP at AppNexus. I previously spent four years as COO and cofounder of Brand.net, a pioneer in programmatic reserve technology and leading digital media buying solution for top brands. Prior to Brand.net, I was Vice President of Pricing and Yield Management for Yahoo!, responsible for maximizing monetization of a global portfolio of display inventory worth $2B annually. Beginning in 2002, I created, developed and globalized Yahoo’s PYM function over a period of five years. Prior to Yahoo!, I was president and cofounder of Optivo, a venture-backed start-up that developed price optimization software for e-commerce retailers. More on LinkedIn...

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