Programmatic Reserve: Let’s Solve The Right Problem

Just a quick post today, to steer readers of this page to AdExchanger for some thoughts on programmatic reserve.

Enjoy!

About Andy Atherton
I am currently SVP, Data & Yield at Healthline. Complete background on LinkedIn...

One Response to Programmatic Reserve: Let’s Solve The Right Problem

  1. Pingback: If This Process Is So Broken, Why Hasn’t Anyone Fixed It? | Andy's Blog

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