Wholeheartedly agree with Jonathan Mendez in yesterday’s Digiday.
Kirk McDonald’s WSJ op-ed reminded me of my abortive attempt to land a finance job in my early 20s. Someone told me I should read the Wall Street Journal and pick up the lingo. I read the C section dutifully for a couple months, but still had no idea what was going on. So in my interview to become a bond trader, when I was asked what most interested me about the bond market, I said “I’m really interested in LIBOR”. Which I am sure to the interviewer sounded as cute as when I asked my 3-year-old son Alex what he dreamed about last night and he said “a cheese sandwich”.
Cute doesn’t get you the job. Nor should it.
Andy's Blog 
Check out Enfant Terrible: http://www.futilitycloset.com/2013/07/09/enfant-terrible/
Apologies, I meant Enfant Terrible to go under Kiccup post, not this one. Anyway, you can see it at the Futility Closet link and decide if it reflects on a whole product line you want to develop (with Sam of course).