Just a short post today to steer folks to this year’s Ad Age Network & Exchange Issue. In it I have a byline that outlines, in a more popularly accessible way, the main ideas of my previous technical piece on on the importance of the futures market for Brand marketers.
We think that the Futures market is a critical and under-served space in online advertising. So we’re proud to offer the industry’s first and only web-wide Media Futures Platform, which has powered guaranteed delivery of high-quality campaigns with phenomenal offline sales results since 2008.
As always, we welcome your thoughts and comments!
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