What Online Advertising Should Learn From TV’s Upfront Market

Just a short post today to steer folks to this year’s Ad Age Network & Exchange Issue.  In it I have a byline that outlines, in a more popularly accessible way, the main ideas of my previous technical piece on on the importance of the futures market for Brand marketers.

We think that the Futures market is a critical and under-served space in online advertising.  So we’re proud to offer the industry’s first and only web-wide Media Futures Platform, which has powered guaranteed delivery of high-quality campaigns with phenomenal offline sales results since 2008.

As always, we welcome your thoughts and comments!

About Andy Atherton
I am currently SVP, Data & Yield at Healthline. Complete background on LinkedIn...

One Response to What Online Advertising Should Learn From TV’s Upfront Market

  1. Pingback: Announcing MFP On Demand! « Brand.net

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