Branding

• Great Creative from Merrill January 8, 2013
• Programmatic Branding July 11, 2012
• Where's the "LUMA slide" for branding? June 22, 2011
• Go Neal! June 10, 2011
• More on GDN Reserve April 20, 2011
• Google launches Display Network Reserve April 15, 2011
• An Inconvenient Truth January 6, 2011
• “Focus on branding helps display...close the gap” December 9, 2010
• DVRs will cut TV advertising in half over the next 5 years October 5, 2010
• The Trillion-Dollar O2O Opportunity September 9, 2010
• Great work from MarketShare Partners August 16, 2010
• Simplifying the Narrative July 29, 2010
• Creative matters. June 9, 2010
• What Online Advertising Should Learn From TV's Upfront Market April 19, 2010
• It's Time For The Futures Exchange February 22, 2010
• Microsoft gets it January 26, 2010
• Rethinking Retargeting January 18, 2010
• Online Video: Our Opportunity is VAST January 11, 2010
• Why is DoubleVerify burying its big news with a December 23rd press release? December 29, 2009
• Is BT Just a Sales Tool? (Redux) December 21, 2009
• For Brand.net, Quality is more than an Undertone. December 15, 2009
• IAB’s Rothenberg down under December 6, 2009
• Brand.net's breakthrough November 19, 2009
• 2010 - the year of CPG? November 18, 2009
• In Search of Exchange 3.0 October 27, 2009
• The click isn't just resting... October 9, 2009
• A very smart publisher (redux) October 8, 2009
• Are you actually buying what you think you’re buying? September 29, 2009
• "Offline Metrics" Work Online Too August 28, 2009
• The Bottom Line is Online Ads Work for Branding and Sales August 26, 2009
• Misconceptions about Yield Management and Channel Conflict August 25, 2009
• Thoughts on the latest OPA report August 17, 2009
• Purgatory for Ad Exchanges August 12, 2009
• Microsoft continues its push into online branding August 12, 2009
• DVRs are coming July 14, 2009
• Branding needs the web...and the web needs branding July 2, 2009
• Northwestern's Eric Anderson on Brand Loyalty June 30, 2009
• ClickZ: CPG Companies Crank Up Display Ad Spend June 25, 2009
• OPA branding research June 24, 2009
• P&G’s “Passion for Digital” June 9, 2009
• The Ad Network for Demand Creation June 8, 2009
• P&G focuses on the long term June 4, 2009
• People Eating Advertising? June 3, 2009
• Marketers To AdAge: Expect Brand Marketing Rebound May 27, 2009
• Cutting Spending Hurts Brands Long Term April 6, 2009
• Tropicana April 2, 2009
• Notes From This Morning's IAB Webinar March 30, 2009
• Digital Marketing: Is it Time to Forget Measurement? February 23, 2009