Some interesting thoughts in this conversation between IAB CEO Randall Rothenberg and Ben Shepherd of Australia’s Business Spectator . While the whole discussion is interesting, I’d like to call out in particular Rothenberg’s assessment of the top 3 challenges facing IAB and the industry at…
Just a quick note pointing to a short, but interesting post today that echoes my recent article in Ad Age. Clearly Pete Kim and whoever he was talking to understand that it's not all about DR. Kudos to them. Again, today's re-energized battle for display…
Interesting article by Joe Mandese on MediaPost this AM. “Unsavory adjacencies” (which would be a great band name by the way) are indeed a huge concern for the largest brand advertisers as they ramp up their online investments. That’s why Brand.net pioneered preventative page-level content…
Interesting post from Cory Treffiletti on Mediapost this AM. He’s predicting that 2010 will be a big year for CPG spending online, driven by better measurement capabilities to prove the offline sales impact of online spend. I agree. Brand.net is a clear leader in this…
Another great article on the shortcomings of the click as a metric this morning, this one from Josh Chasin , Chief Research Officer of comScore. In addition to the points Josh makes in his article, I would also recall a recent post of my own…
Nice short piece this AM from Peter Kafka of allthingsd re: Microsoft's plans to enter the Exchange 2.0 landscape with a re-tooled AdECN. Very much in line with my post earlier this week in Ad Age. As I wrote, the next 12-36 months will be…
I thought readers of this blog may also be interested in my guest post for Ad Age, where I give a brief history of the evolution of the display advertising exchange ecosystem and suggest what I believe is the next step. This post for Ad…
An article in today’s eMarketer nicely summarizes some recent comScore / Starcom USA research showing that fewer and fewer users are clicking on ads and those clicks are concentrated in an ever smaller share of the user base. Not good news for fans of CTR…
Another tremendously insightful article yesterday from Michael Zimbalist of NYT. This guy is sharp . His analysis of the situation is dead on and I completely agree with the rough bucketing of potential outcomes and associated implications for the various ecosystem players. However, I want…
Approaching the anniversary of our first “official” publication , I wanted to highlight a recent, thought-provoking article by Mike Linton , former CMO of eBay and Best Buy. Linton raises some very important points about the limitations of some of the new capabilities enabled by…