Just a quick post to go “on the record” in the context of the recent AdExchanger threads ( 1 and 2 ) defining/discussing “Demand Side Platforms” (DSPs). I agree with those who indicated it is way too early to lock down a narrow definition of…
I recently explained why the IAB’s new video ad serving standard (“ VAST ” for short) will have a huge impact on the online video ad market by breaking down format barriers. Online video advertising competition is increasing rapidly as the most sophisticated display ad…
More great stuff from Microsoft’s Young-Bean Song at the OMMA performance show Monday in San Francisco. Microsoft has made no secret of the fact that they are focused on the brand advertising market and clearly the push continues. I would encourage you to watch the…
Just a quick post to make sure folks saw Richard Frankel’s article today on AdExchanger. A couple solid, related tidbits in there. The first point is about attribution. Richard cautions that retargeting often “steals” attribution from other tactics unless careful steps are taken to prevent…
In my guest article today in Ad Age , I state that the IAB’s new video ad serving standard (“ VAST ” for short) has serious implications for video-only ad networks (e.g., Tremor , Brightroll, etc.) for two reasons: 1. A significant portion of the…
PR experts use a trick when they need to release news they really don't want covered broadly, peer reviewed or scrutinized. The trick: drop the announcement when everyone is focused on other things. The Friday afternoon before a long weekend and the last business day…
This post is a continuation of my article in last Monday’s AdExchanger about some serious challenges with BT for Brand marketers. Interested readers should start there and then continue reading below, as I make some of my points here in the context of the example…
Catching up on my inbox, I noticed an interesting article from Undertone’s Alan Schanzer last week on AdExchanger . Credit to Mr. Schanzer for trying to help media buyers differentiate between networks; it’s a crowded market with lots of overlapping claims and capabilities. Unintentionally, however,…
Some quick comments on this morning’s Ad Age article on CBS stepping away from networks. The “publishers vs. networks” issue has ebbed and flowed pretty consistently since I started in this business at Yahoo! in 2002. It seems to ebb when revenue is scarce and…
Just a quick post this morning to point followers of this blog to my article in today's AdExchanger , which was prompted by one of our customers' observation that, "BT is a better sales tool than a success tool". In addition to the fundamental look-alike…