Great article by Mike Shields in MediaWeek yesterday. According to the article, Tremor Media was running ad for major brands that were a) in-banner video as opposed to pre-roll, b) below the fold and c) adjacent to questionable content. I want to highlight two separate…
I just read a great piece by Michael Zimbalist of the New York Times Company on paidcontent .org. He clearly has a deep and precise understanding of the substantive issues at play in the channel conflict debate. The more other major publishers and the market…
An insightful article by Emily Steel in the WSJ this AM, picking up on recent trends and energy in the display market. Ms. Steel includes some broad coverage on Google’s recent announcement of AdX 2.0 and implications for the display ecosystem, along with more depth…
For anyone who may not have checked imedia today, I wanted to steer you towards my featured editorial piece on page-level quality . Online media quality is obviously a critical issue for brands, and one that Brand.net has focused on since day one. Brand.net doesn't…
Still digging out of my baby-induced blog backlog and came across an interesting MediaPost article by Adam Kasper of Media Contacts . He basically poses a challenge to the online media industry to pull together and come up with an online GRP. This theme is…
Last week MediaPost picked up a press release on some comScore research showing that online ads can be effective in driving offline sales. Just as effective as TV in fact. This came as no surprise to us at Brand.net. We have seen similar results in…
Another interesting article from Forbes.com's Jim Spanfeller yesterday. I wholeheartedly agree his point about the online ad industry focusing too much on demand fulfillment and too little on demand creation, as evidenced by my previous posts here and here . That’s exactly why we built…
A blockbuster report from the OPA late last week, at least if one were to judge by how it lit up the blogosphere (as AdExchanger humorously put it, “Is the OPA the greatest link baiting organization in advertising, or what?”). I reviewed some of the…
Thoughtful MediaPost article from Cory Treffiletti of Catalyst while I was out. His basic point is that Ad Exchanges in their current incarnations have failed to live up to the promise of “ad exchange” as a concept. I agree. As Cory points out, current exchanges…
As I work through my current events backlog after coming back to the office, I wanted to call out this press release from Microsoft re: their recent deal with comScore to provide enhanced R/F and audience composition tools for branding-focused media buyers. The release highlights…