A very interesting post on AdExchanger today covering the first installment in what DataXu expects to be a monthly series of reports on market trends. DataXu disclosed historical volatility of prices across the landscape of biddable online ad inventory they saw through their DSP platform…
Interesting blog entry from Eric Porres of Lotame earlier this week, about the various and increasing “taxes” levied on online advertising. I particularly liked his closing thought on 3rd party verification providers. In a very early stage market with multiple competing vendors and approaches, the…
Just a short post today to steer folks to this year’s Ad Age Network & Exchange Issue . In it I have a byline that outlines, in a more popularly accessible way, the main ideas of my previous technical piece on on the importance of…
An interesting report came out last week looking at the relative cost and effectiveness of behavioral targeting vs. other approaches. The headline finding was that BT cost on average 2.7 times what non-BT did and converted viewers into customers 2.4 times as well. As the…
A great blog post from Yahoo! Monday with another example of great brand work ringing the cash register. This Quaker campaign certainly created a personal impact for me and the data from Y! proves I have *lots* of company in that regard. Remember when this…
Interesting articles in Ad Age and MediaWeek today calling attention to potential privacy & regulatory issues surrounding Behavioral Targeting (BT). The specter of regulation has loomed since the NebuAd debacle , but has seemed somewhat less menacing as Washington has focused on a stream of…
I am very excited about today's release of yet another batch of fantastic campaign results for an Ad Age 20 CPG brand. I am excited about this release in particular because of the use of both Nielsen and Vizu measurement technology for this campaign –…
A quick post to direct readers to today's guest article for AdExchanger . It will be pushed to the broader AdExchanger audience tomorrow in John's roundup, but I wanted our readers to have a "sneak peek" to get the dialog started. As always, I am…
Another great article from Michael Zimbalist in this week's Ad Age, echoing many of the themes we discuss on this page. A very smart publisher indeed!
I wrote a recent post in which I outlined our view on convergence in the online media market. At a high level, we believe there are two major forces at play in the media market: (a) increasing standardization of “online” media formats and (b) device…