Some interesting dialog on ad exchanger today about bringing brand dollars online. Obviously a topic near and dear to our hearts here at Brand.net , even though I think this particular framing of the issue is less and less relevant as the distinction between online…
Another example this past week of the co-equal, but less prominent facet of the privacy issue – data property rights – coming to the fore. Wired reported that Specific Media was sued in Federal court for violating users’ privacy by a) using flash cookies to…
Just read Tom Chavez’ AdExchanger post on his new company, Krux Digital . Tom and I go way back. Tom ran Rapt, an innovative yield management technology company. As part of my role at Yahoo! in early 2003, I helped Rapt make the transition from…
A quick post this AM to point readers to a great piece of work from MarketShare Partners and the IAB that was released last week. The case studies presented are interesting and present exactly the type of rigorous analysis that should go into optimizing the…
Just a quick note to direct any reader who hasn’t seen it to a great post by Doug Weaver of Upstream Group. Doug’s a sharp guy with a wealth of experience and consistently insightful commentary on the industry, this post being no exception. Worth a…
I’m sure by now most readers of this page have already read WSJ’s comprehensive coverage of the ever-increasing privacy concerns with behavioral tracking and targeting earlier this week. Just in case, for those that haven’t, the series is interesting and worth the read. Seems like…
Josh Chasin of comScore can definitely count me among his fans. He wrote a great article late last year on the limitations of CTR as a metric. A couple weeks back he wrote another great one that I have been looking for a moment to…
There’s definitely no shortage of research showing the irrelevance of clicks as an indicator of online campaign value. Our own experience shows it and Nielsen data proves it . This probably has a lot to do with the fact that the folks doing the clicking…
A quick note today to connect some dots with yesterday’s Google release . Google announced it was streamlining its display product line / positioning by consolidating its various display offerings under the umbrella of "Google Display Network". I thought this was an interesting data point…
Very interesting article in Ad Age on Monday. Not standard fare for this page – I usually focus on media as opposed to broader marketing or creative topics, but I found this article thought-provoking. The author argues that establishing the right name for a new…