I am putting the blogger hat back on after a hiatus for the birth of my first son on 7/29. Baby and Mom are healthy – thanks for asking! This article on MediaPost – erstwhile Internet Analyst Jordan Rohan sharing some observations about ad networks…
Some new data points last week on the inexorable march of DVRs into US households. I am obviously quite focused on brand advertising (the majority of which is still done on TV), so I have been closely following DVR penetration and its impact on advertising…
Solid article on ClickZ last week with some insightful commentary from Nielsen Online CEO John Burbank. Mr. Burbank correctly identifies lack of brand dollars online as the source of current downward pressure on rates and publisher revenue. He’s 100% right that without these dollars following…
Great piece on NPR’s Marketplace last week. Northwestern marketing professor Eric Anderson spoke with Marketplace host Kai Ryssdal about the impact of the current recession on brand loyalty. Anderson made some important points about balancing the need to show short-term tactical results with consideration of…
Another anti-ad network screed from Ari Rosenberg yesterday on mediapost. I sincerely appreciate his passion on this issue, but I respectfully disagree. He’s absolutely right that lots of ad networks lie. Way too many for my taste frankly, but certainly not all of them. For…
Quick note on the ClickZ article last week about CPG companies ramping up online spend. Branding is tremendously important in this category, which includes many of the largest advertising spenders on the planet (P&G, Unilever, etc.). Companies like these are increasingly realizing that their customers…
Interesting article last week on Silicon Alley Insider, commenting on recent OPA/comScore study designed to help the advertising world get beyond the click. This topic is near and dear for me and I have written on it previously . Now, I don’t always agree with…
P&G is the largest marketer in the world.They are also one of the most successful. This recent article in Ad Age gives us some insights into why. The article quotes Marc Pritchard, P&G’s global CMO: "I've got a lot of passion for digital. It really…
Extremely interesting article in MediaPost last week, including three important points I want to focus on. The first point is the quote by Forbes.com President & CEO Jim Spanfeller. He says, “Ad network spending is all about demand fulfillment while direct-to-publisher display is much aligned…
Really insightful article about P&G in Ad Age a few days back. Focused on investments they are making now in long-term growth * over the next decade *. A far cry from the recent fascination with instant gratification marketing that seems to have taken hold…