An insightful post from investo-blogger Jerry Neumann yesterday on Ad Exchanger. I like what he’s thinking about in the post and agree with much of it, but there’s an important meta-point that he didn’t mention. Jerry’s first point was that there is a huge shortage…
A couple interesting articles by/about Adnetik earlier this week. The first , written by Adnetik CEO Ed Montes (formerly Manager Director for Havas Digital, North America), argues against the over-reliance on last click / last view attribution – what Montes terms a “false positive”. Microsoft…
ComScore released another solid piece of work yesterday. As readers of this page will remember, comScore has been outspoken on the failings of the ubiquitous click as a metric. Some of that in this report, but much more as well. From my perspective, the most…
Just a quick post to thank Adam Cahill for his shout out on ClickZ yesterday. It has been great to see the market get behind the futures model as a necessary complement to spot. Adam also raises an interesting point about one vs. many DSPs.…
For any of you who may have missed our press release yesterday, SafeScreen , the industry’s first preventative page-level brand safety solution, turned 2 years old earlier this month. As we proudly celebrate this milestone, I wanted to take a moment to reflect on market…
Nice piece late last week by MediaMind ’s Ariel Geifman . The article provided a thoughtful, compact summary of a wide variety of different sources and research approaches that all drive to the same conclusion: CTR is a convenient metric, but an inadequate one at…
Great article by John Ebbert himself on Ad Exchanger today. John draws very insightful parallels between the data ownership issues that are an important factor in the current trade dispute between American Airlines and several online travel agencies and a similar data ownership conflict brewing…
An interesting piece yesterday from Adam Cahill of Hill Holliday, with some great thinking on how to address the quality challenges posed by the evolving real-time digital media landscape. As Adam correctly points out, for most Brand campaigns delivering results is about more than just…
Regular readers of this page know that I have written multiple posts on the general topic of privacy concerns with online ad targeting. More recently, I have highlighted a lower-profile, but equally important facet of the privacy discussion: data ownership. 2010 was a turning point…
Just a quick post to call attention to today’s article in eMarketer. Display will grow significantly faster than Search over the next several years, with Display well on pace to be the largest online ad segment by the end of the decade. Maybe there’s a…