Many interesting points raised in this recent MediaPost Blog . Certainly an interesting take on one of the reasons for the current predominance of DR over Branding in online advertising and I agree wholeheartedly that online display ads are a far better branding medium than…
I was happy to see Brand.net was recommended in a recent recent research report from Forrester Research entitled “Ad Networks for Brand Advertisers”. Forrester’s research suggests that as brand marketers focus on doing more with less, Brand-focused ad networks are a good solution driving increased…
The following is a re-post from my guest blog column published today in AdAge. It ties in very nicely with coverage on measurement coming out of the IAB Annual Meeting , including my previous boss, Wenda Harris Millard’s keynote and this piece by AdAge’s Abbey…
It’s true that there’s an imbalance between supply and demand, which is putting downward pressure on rates as highlighted in this morning’s WSJ article “Future Shock for Internet Ads?” . However, I think there are some important details missing that would add richness and perspective…
This week Randall Rothenberg, the President of the IAB, released a self-proclaimed “ manifesto ” which picks up many relevant themes to our work at Brand.net. It’s quite long, but the first 3 sections and the last 2 echo conversations we have with partners (advertisers,…
Standards are an extremely important issue, but I think Tillinghast really has it wrong in this article which ran in the New York Times this week. First of all, his quote: “We made it possible for any Web site to run ads through the ad…
This past month two of my recent byline articles were featured in the Online Media Daily section of MediaPost. I thought it was worth a quick re-post on our blog for those that don’t regularly read MediaPost. While each article stands on its own, they…