“Focus on branding helps display…close the gap”

Just a quick post to call attention to today’s article in eMarketer.

Display will grow significantly faster than Search over the next several years, with Display well on pace to be the largest online ad segment by the end of the decade.  Maybe there’s a reason Google’s so focused on display these days.

Of particular interest is the source of the strong growth:  brand budgets moving online.  Certainly not a surprise to us and (as they say in poker) there’s plenty more behind.

This is going to be a big pot.  I love it when a plan comes together.

In Search of Exchange 3.0

I thought readers of this blog may also be interested in my guest post for Ad Age, where I give a brief history of the evolution of the display advertising exchange ecosystem and suggest what I believe is the next step.  This post for Ad Age follows up on my previous post here.

As always, let me know what you think!

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