Today’s AdExchanger roundup highlighted a great presentation by Bob Arnold of Kellogg Company. His talk was on brand marketing via programmatic buying. We obviously hear a lot about programmatic buying (primarily RTB) for DR campaigns, but this is a great reminder that we’ve still just…
Super excited to announce that I will be joining AppNexus as SVP, Strategic Accounts! Thanks to Michael Learmonth at Ad Age for some great coverage of the news.
A noteworthy installment from Cory Treffiletti on his MediaPost board yesterday. I wrote on the topic of media futures several several times and in detail in my past life at Brand.net (the pioneer in this area), so nothing new for me in Cory’s piece. But…
Just a quick post to highlight a recent piece of research by attribution modeling company C3 Metrics (thanks AdExchanger!). There’s more interesting detail at the link, but the headline is that in 37% of all online transactions analyzed, search on a branded term was the…
Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL. As Brian put it: "The truth of the matter is much of the machinery of the programmatic buying landscape, captured in the Luma Partners slide, is dedicated to non-guaranteed inventory used…
Some very interesting tidbits in Neal Mohan’s post on the Google blog yesterday. First is that Google sees display inventory per user declining 25% by 2015. This is a pretty interesting prediction given the conventional “wisdom” that online ad inventory is unlimited. This hasn't ever…
Today, I wanted to highlight and echo some recent commentary from two very smart online ad veterans, Dave Morgan and Doug Weaver . Their thesis in a nutshell is that the online advertising ecosystem has pursued an arms race of targeting upon targeting to the…
Today's Ad Exchanger published more commentary on Google’s GDN Reserve announcement last week. Views from senior execs at VivaKi (Publicis) and Group M (WPP) rounded out the additional commentary from Google that was posted Monday. John also published some additional perspective from Elizabeth and others.…
John Ebbert of AdExchanger and we here at Brand.net noticed the same thing on Google’s earnings call last night – the launch of Google Display Network Reserve, “which gives advertisers the opportunity to buy premium inventory on a guaranteed basis.” This is interesting for a…
For those of you that missed our joint presentation with Del Monte at Ad Tech San Francisco yesterday AM, here are the slides Doug Chavez and I presented. The top line is that $200K of Brand.net-managed media drove $1.5M of incremental offline sales for Del…