My team forwarded me an article from yesterday’s Merc’ on the trend of large cap tech companies loading up on economics talent from academia. It’s an interesting trend, if not exactly a new one. Hal Varian’s high-profile hire by Google occurred in May 2002. Yahoo!…
There was a really interesting article in Ad Age last week that underscored the increasingly important role of corporate procurement, or strategic sourcing, groups in the media buying process. This is not a new development by any means. We first referenced this trend on this…
Another great post today by Doug Weaver at Upstream. The most recent of many since I my first mention on this page this summer. For sane, rational, objective and insightful commentary, The Drift is a must read.
There was another installment yesterday in the seemingly endless series of articles on the counter-productivity of CTR optimization. This “billion-dollar mistake” has been covered on this page in depth and repeatedly . With the ever-growing abundance of research on the topic you’d think that more…
Just a quick note to point out a nice article on Brand.net in MIT's Technology Review magazine. As an MIT grad with many fond memories, it was especially fun to see this one make the front page!
Regular readers may remember my post a few months back commenting on an interesting DataXu article about high price volatility in the RTB-driven spot market for online advertising. They put up another really interesting article Monday. It seems their research has shown that (what I…
The discussion during my IAB MIXX panel last week reminded me of a recent article by Tod Sacerdoti of Brightroll. Tod’s high-level point was that there is too much relative focus in online advertising on the sizzle vs. the steak, which creates a variety of…
More evidence of the large and growing holes in the TV advertising dike passed with little fanfare a ways back. I continue to be surprised at the relative lack of coverage (that is, other than mine ) of what appears to be a huge story…
Another quick post today to encourage those of you that haven’t read today's Q&A on AdExchanger to check out the demo for MFP On Demand TM . Also see more coverage of Thursday’s press release on Fast Company.
We’re very excited today to announce the launch MFP on Demand TM , the demand-side interface to our Media Futures Platform TM , in partnership with Digitas . Read the coverage in Ad Age here . Scalable forward buying is a critical gap in the…