There is a well-written and entertaining article on Grape Nuts in yesterday’s Wall Street Journal . It included a fantastic quote from Carin Gendell , senior brand manager for Grape Nuts in the '80s. "Grape Nuts," she says, "was people eating advertising.". The same could…
Ad Age : “Do you think we're going to see a rebound in brand marketing in the second half of the year?” Marketers : “ Yes ” While the timing of macro-economic recovery is uncertain, smart Brand marketers know that a recession is (1) a…
Jessica Vascellaro’s WSJ article this morning on Yahoo!’s display ad platform, APT, caught my attention. The problem Yahoo! is trying to solve with APT – (quoting Jessica) “that it remains a big pain today for advertisers to buy display ads across multiple sites and for…
I was catching up on content from last week’s Ad Age digital conference when I came across this clip . Turner Executive Walker Jacobs begins by exploring some common themes with respect to tension between top publishers and networks, but the part that really caught…
Great article in Ad Age today . Brands that cut spending in economic downturns lose share to private label products. Permanently. Some exceptionally smart marketers (P&G, L’Oreal) were identified as bucking the budget cutting trend last quarter, but the trend itself means that too many…
Over the weekend, I read an interesting iMedia post from last Thursday. The author directly and convincingly challenges the importance that many seem to place on the comScore unique reach numbers as a basis of comparison for ad networks. I have been thinking about this…
Cinderella, those masters of 80’s hair metal, had their biggest hit with “ You don’t know what you got (until it’s gone) ”. As much as I have tried to suppress those dark days for music, I couldn’t help but hum a few bars to…
I sat in on the "IAB Internet Advertising Revenue Year End 2008" briefing this AM. It was a good high-level check-in on the state of the market and I particularly enjoyed the commentary by Professor Peter Fader of Wharton . To paraphrase some of his…
I LOVE this campaign . Exactly what folks need to hear right now. How can you not feel good seeing that beatific Quaker? He wants you to tune out the panic, eat a good, healthy breakfast and go be part of the solution. He knows…
There was a great article in Ad Age today about Ford focusing on the top of the funnel to gain share in the current market and improve their long-term competitive position. Ford and other forward-thinking marketers realize today’s market conditions are temporary, but their brands…