Thoughts on the business of digital media (and a few other things…)
September 20, 2010 Leave a comment
Another quick post today to encourage those of you that haven’t read today’s Q&A on AdExchanger to check out the demo for MFP On DemandTM. Also see more coverage of Thursday’s press release on Fast Company.
September 16, 2010 Leave a comment
We’re very excited today to announce the launch MFP on DemandTM, the demand-side interface to our Media Futures PlatformTM, in partnership with Digitas. Read the coverage in Ad Age here.
Scalable forward buying is a critical gap in the digital media ecosystem and Brand.net has been focused on this huge, unaddressed opportunity since inception. MFP On Demand represents a big step forward towards the long-term goal of a futures market for digital media.
We’re truly thrilled that Digitas shares our vision!
