Another quick post today to encourage those of you that haven’t read today’s Q&A on AdExchanger to check out the demo for MFP On DemandTM. Also see more coverage of Thursday’s press release on Fast Company.
Scalable forward buying is a critical gap in the digital media ecosystem and Brand.net has been focused on this huge, unaddressed opportunity since inception. MFP On Demand represents a big step forward towards the long-term goal of a futures market for digital media.
We’re truly thrilled that Digitas shares our vision!