See what all the fuss is about!

Another quick post today to encourage those of you that haven’t read today’s Q&A on AdExchanger to check out the demo for MFP On DemandTM.     Also see more coverage of Thursday’s press release on Fast Company.

Announcing MFP On Demand!

We’re very excited today to announce the launch MFP on DemandTM, the demand-side interface to our Media Futures PlatformTM, in partnership with Digitas.  Read the coverage in Ad Age here.

Scalable forward buying is a critical gap in the digital media ecosystem and Brand.net has been focused on this huge, unaddressed opportunity since inception.  MFP On Demand represents a big step forward towards the long-term goal of a futures market for digital media.

We’re truly thrilled that Digitas shares our vision!

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