Google flattens

A quick note today to connect some dots with yesterday’s Google release.  Google announced it was streamlining its display product line / positioning by consolidating its various display offerings under the umbrella of  “Google Display Network”.

I thought this was an interesting data point in the context of our previous discussion on increasing format convergence.  It seems Google not only agrees, but is driving the trend forward.

The online ad world is flat and getting flatter every day.

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