https://andyatherton.com/ https://andyatherton.com/2021/06/01/ad-astra/ https://andyatherton.com/2015/11/11/floors-are-not-fraud/ https://andyatherton.com/2013/07/09/kiccup-the-birth-of-a-baby-product/ https://andyatherton.com/2013/05/16/dont-be-cute/ https://andyatherton.com/2013/03/18/if-this-process-is-so-broken-why-hasnt-anyone-fixed-it/ https://andyatherton.com/2013/02/19/programmatic-reserve-lets-solve-the-right-problem/ https://andyatherton.com/2013/02/08/google-programmatic-is-all-about-the-buy-side/ https://andyatherton.com/2013/01/08/great-creative-from-merrill/ https://andyatherton.com/2013/01/07/how-do-we-make-programmatic-reserve-really-happen/ https://andyatherton.com/2012/11/09/can-we-please-retire-premium/ https://andyatherton.com/2012/07/11/programmatic-branding/ https://andyatherton.com/2012/04/03/joining-appnexus/ https://andyatherton.com/2012/03/01/more-company-in-the-future/ https://andyatherton.com/attribution/ https://andyatherton.com/about/ https://andyatherton.com/2011/07/14/how-did-they-know-to-search-for-that-brand/ https://andyatherton.com/2011/06/22/wheres-the-luma-slide-for-branding/ https://andyatherton.com/2011/06/10/go-neal/ https://andyatherton.com/2011/06/08/just-because-you-can-doesnt-mean-you-should/ https://andyatherton.com/2011/04/20/more-on-gdn-reserve/ https://andyatherton.com/2011/04/15/google-launches-display-network-reserve/ https://andyatherton.com/2011/04/14/dogs-eating-the-dog-food/ https://andyatherton.com/2011/04/12/consolidation-curve/ https://andyatherton.com/2011/03/24/adnetik-adds-nets/ https://andyatherton.com/2011/03/08/a-fishing-fleet-without-nets/ https://andyatherton.com/2011/03/01/one-platform-to-rule-them-all/ https://andyatherton.com/2011/02/15/happy-birthday-safescreen/ https://andyatherton.com/2011/02/09/yet-more-on-ctrs-failure/ https://andyatherton.com/2011/01/07/love-that-ad-exchanger/ https://andyatherton.com/2011/01/06/an-inconvenient-truth/ https://andyatherton.com/2011/01/03/privacy-data-ownership-and-the-digital-media-value-chain/ https://andyatherton.com/2010/12/09/focus-on-branding-helps-display-close-the-gap/ https://andyatherton.com/2010/11/23/holy-grail-found/ https://andyatherton.com/2010/11/12/a-housewarming-for-procurement/ https://andyatherton.com/2010/11/11/get-the-drift/ https://andyatherton.com/2010/10/30/old-habits-die-hard/ https://andyatherton.com/2010/10/21/digital-homecoming-in-tech-review/ https://andyatherton.com/2010/10/20/the-internet-is-not-magic/ https://andyatherton.com/2010/10/10/creativity-and-scale-is-the-objective/ https://andyatherton.com/2010/10/05/dvrs-will-cut-tv-advertising-in-half-over-the-next-5-years/ https://andyatherton.com/2010/09/20/see-what-all-the-fuss-is-about/ https://andyatherton.com/2010/09/16/announcing-mfp-on-demand/ https://andyatherton.com/2010/09/09/the-trillion-dollar-o2o-opportunity/ https://andyatherton.com/2010/08/29/data-property-rights-moving-to-front-burner/ https://andyatherton.com/2010/08/16/data-ownership-is-the-krux/ https://andyatherton.com/2010/08/16/great-work-from-marketshare-partners/ https://andyatherton.com/2010/08/05/weaver-chimes-in/ https://andyatherton.com/2010/08/03/privacy-flaring-next-up-data-ownership/ https://andyatherton.com/2010/07/29/simplifying-the-narrative/ https://andyatherton.com/2010/06/25/crack-isnt-just-a-waste-of-time-its-bad-for-you-too/ https://andyatherton.com/2010/06/22/google-flattens/ https://andyatherton.com/2010/06/09/creative-matters/ https://andyatherton.com/2010/05/24/a-future-cure-for-online-ad-pricing-volatility/ https://andyatherton.com/2010/04/23/of-taxes-chaos/ https://andyatherton.com/2010/04/19/what-online-advertising-should-learn-from-tvs-upfront-market/ https://andyatherton.com/2010/04/06/there-is-an-i-in-roi/ https://andyatherton.com/2010/03/31/and-go-they-did/ https://andyatherton.com/2010/03/22/privacy-issue-reheating/ https://andyatherton.com/2010/03/08/an-exciting-step-forward-in-measurement/ https://andyatherton.com/2010/02/22/its-time-for-the-futures-exchange/ https://andyatherton.com/2010/02/22/more-great-stuff-from-michael-zimbalist/ https://andyatherton.com/2010/02/15/the-ad-world-is-flat/ https://andyatherton.com/2010/02/12/what-is-a-dsp/ https://andyatherton.com/2010/02/03/what-is-the-definition-of-online-display/ https://andyatherton.com/2010/01/26/microsoft-gets-it/ https://andyatherton.com/2010/01/18/rethinking-retargeting/ https://andyatherton.com/2010/01/11/online-video-our-opportunity-is-vast/ https://andyatherton.com/2009/12/29/why-is-doubleverify-burying-its-big-news-with-a-december-23rd-press-release/ https://andyatherton.com/2009/12/21/is-bt-just-a-sales-tool-redux/ https://andyatherton.com/2009/12/15/for-brandnet-quality-is-more-than-an-undertone/ https://andyatherton.com/2009/12/14/cbs-decision/ https://andyatherton.com/2009/12/14/is-bt-just-a-sales-tool/ https://andyatherton.com/2009/12/06/iabs-rothenberg-down-under/ https://andyatherton.com/2009/11/24/echoes-of-exchange-30/ https://andyatherton.com/2009/11/19/brandnets-breakthrough/ https://andyatherton.com/2009/11/18/2010-the-year-of-cpg/ https://andyatherton.com/2009/11/04/the-click-isnt-just-resting-redux/ https://andyatherton.com/2009/10/29/great-minds-think-alike/ https://andyatherton.com/2009/10/27/in-search-of-exchange-30/ https://andyatherton.com/2009/10/09/the-click-isnt-just-resting/ https://andyatherton.com/2009/10/08/a-very-smart-publisher-redux/ https://andyatherton.com/2009/10/07/mike-linton-on-shiny-objects/ https://andyatherton.com/2009/09/29/are-you-actually-buying-what-you-think-youre-buying/ https://andyatherton.com/2009/09/23/a-very-smart-publisher/ https://andyatherton.com/2009/09/21/an-interesting-time-for-display/ https://andyatherton.com/2009/09/10/your-brand-depends-on-page-level-media-quality/ https://andyatherton.com/2009/08/28/offline-metrics-work-online-too/ https://andyatherton.com/2009/08/26/the-bottom-line-is-online-ads-work-for-branding-and-sales/ https://andyatherton.com/2009/08/25/misconceptions-on-yield-management-and-channel-conflict/ https://andyatherton.com/2009/08/17/thoughts-on-the-latest-opa-report/ https://andyatherton.com/2009/08/12/1259/ https://andyatherton.com/2009/08/12/microsoft-continues-its-push-into-online-branding/ https://andyatherton.com/2009/08/11/the-truth-about-ad-nets/ https://andyatherton.com/2009/07/14/dvrs-are-coming/ https://andyatherton.com/2009/07/02/branding-needs-the-weband-the-web-needs-branding/ https://andyatherton.com/2009/06/30/northwesterns-eric-anderson-on-brand-loyalty/ https://andyatherton.com/2009/06/26/not-all-ad-networks-lie/ https://andyatherton.com/2009/06/25/clickz-cpg-companies-crank-up-display-ad-spend/ https://andyatherton.com/2009/06/24/opa-branding-research/ https://andyatherton.com/2009/06/09/pgs-passion-for-digital/ https://andyatherton.com/2009/06/08/the-ad-network-for-demand-creation/ https://andyatherton.com/2009/06/04/pg-focuses-on-the-long-term/ https://andyatherton.com/2009/06/03/people-eating-advertising/ https://andyatherton.com/2009/05/27/marketers-to-adage-expect-branding-marketing-rebound/ https://andyatherton.com/2009/04/22/thoughts-re-todays-wsj-article-on-yahoos-apt/ https://andyatherton.com/2009/04/15/david-moore-chairman-of-wpps-247-now-b3-says-content-quality-doesnt-matter/ https://andyatherton.com/2009/04/06/cutting-spending-hurts-brands-long-term/ https://andyatherton.com/2009/04/06/how-big-is-your-ad-network/ https://andyatherton.com/2009/04/02/tropicana/ https://andyatherton.com/2009/03/30/notes-from-this-mornings-iab-webinar/ https://andyatherton.com/2009/03/10/go-humans-go/ https://andyatherton.com/2009/03/09/inspiration-from-detroit/ https://andyatherton.com/2009/03/06/media-post-blog/ https://andyatherton.com/2009/03/04/forrester-report-ad-networks-for-brand-advertisers/ https://andyatherton.com/2009/02/23/digital-marketing-is-it-time-to-forget-measurement/ https://andyatherton.com/2009/02/17/a-brief-analysis-of-the-ad-supplydemand-imbalance/ https://andyatherton.com/2009/02/09/the-importance-of-brand-advertising/ https://andyatherton.com/2009/02/05/ad-standards-didnt-kill-the-online-ad-business/ https://andyatherton.com/2009/01/15/lessons-in-online-branding-working-the-full-funnel-balancing-online-measurement-with-offline-sales/